are you working with surveys being a way of gathering data and general market trends? Nowadays marketers attempt to achieve this at some time and other, and it can really be quite useful. But there are problems that can arise too – and many of them center around wanting to fulfill incentives for surveys
When it reaches to loyalty rewards processing and looking to fulfill incentives for surveys (since the two are typically the same) – the fact of the matter is always that it is never as elementary as most people assume!
For example: You can not just blindly fulfill whatever incentive you promised. Before you do that you’ll want to carry out some form of incentive check fulfillment to ensure that you check on the survey data that you have gathered and find out whether or not it is compliant!
Which means your loyalty rewards processing (and incentive check process) should go something like this:
• Receive completed survey or loyalty reward claim
• Validate that it is genuine and check against your list of issued surveys or loyalty points
• Capture your data that has been submitted in the form itself and decide whether or not it can be ‘compliant’ to your requirements
• If compliant, fulfill incentives for surveys as soon as possible!
Now the biggest downside to this process of incentive check fulfillment and loyalty rewards processing is checking regardless of whether a survey or claim is ‘compliant’. Unfortunately regardless of how hard you are attempting it is ridiculously tough to automate that process – specifically if the survey involved contains a great deal of subjective questions that will have numerous responses.
How do you determine which responses are valid and those that aren’t?
On that basis – most of the time people find that they need to fulfill incentives for surveys manually. Of course, this can be tedious and time consuming – which is why in recent years marketers have begun to outsource it!
In the present day, you ought to be able to find a fulfill incentives for surveys which handles incentive check fulfillment, rebates, etc.
At the end of the day – the checks involved are very very similar anyway.
Specialized services honestly generally have the experience, manpower, and training to manage these situations plus they could handle a lot of the grunt work on your behalf and simply issue you with reports once per month or so!
Assuming you’re at ease with the idea of outsourcing, it is a great way to solve the problem.
Alternatively you should think about employing someone on a part time or full-time basis to fulfill incentives for surveys – preferably someone with experience in that area. Should you be handling a large volume this might prove to require greater single person though, that may mean a little extra cost by you!
All things said and done, incurring extra cost is still infinitely far better not being able to fulfill incentives that you have promised!
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תגים: fact of the matter, fulfillment, incentives, internet marketers, loyalty rewards, market research, market trends, online surveys, processing service, simple fact, survey data